Peter Wirz

Peter Wirz is a Swiss designer with a unique career that combines the precision of mechanical engineering with the sensitivity of industrial design. Founder of the Vetica agency, with offices in Lucerne, Taipei, Hamburg, and Hong Kong, Wirz leads an international team that develops innovation and design projects for global brands such as Laufen, Lufthansa, Victorinox, Roche, and Starbucks. His approach—defined as "design with a human touch"—focuses on functional and emotionally connected solutions within a holistic and interdisciplinary framework.

Before founding Vetica in 1997, Peter Wirz was an elite athlete and European middle-distance champion, an experience that defined his discipline and strategic vision. Today, Vetica combines branding, product design, interaction design, and strategic consulting for sectors such as medical technology, consumer goods, sports, and interior design. The agency has received numerous awards for its innovative solutions, including successful lines for LAUFEN such as the Cleanet Riva and Navia toilets. Under Wirz's leadership, Vetica has become a global leader in human-centered design and the tangible improvement of everyday experiences.